Google Merchant Center | Login or Sign Up | www.google.com/retail

You’ll need a Google Account (for example, Gmail) to sign up for Merchant Center. If you don’t have a Google Account, go to accounts.google.com and click Create account.

Google Merchant Center helps millions of people discover, explore, and buy your products. With its amazing features and deep reporting tools, it gives you different ways to get the right products to the right customers.

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Get started

Merchant Center intelligently builds a personalized onboarding experience. It will suggest next steps for you and show you tasks that have already been completed.

You can access your remaining tasks at any time by navigating to the “Overview” tab.

Add your information

Enter your business information

Tell about your business.

Your business information is applied across the different features and tools that you use in Merchant Center. You only have to enter this information once, and you can edit it later.

1. Add where your business is registered as the “Business address”.

• • The time zone for Merchant Center is automatically filled based on the country or region you choose under “Business address”. The country selected during account set up cannot be changed after the account has been created. However, you can change the time zone in your Merchant Center settings.

2. Add your business name.

• • Your business name can be your store’s name, your website’s name, or your business’s name.
  • The name you enter as your business name is used as your Merchant Center name. Users see this name across Google.

3. Add and verify a phone number.

• • You must add and verify a phone number before you can complete your Merchant Center onboarding.

4. Add your social profile information.

• • You can add up to 4 social profiles.

5. Add your customer support channel.

• • You can add your support website URL, email address and phone number. Support information can help customers make informed purchase decisions, troubleshoot problems, get help, and build trust with your business.

6. Add your seller logo.

• • You can upload your branding information to accurately represent your business.

2. Choose where your customers check out

Tell us what your checkout should look like.

Select the checkout options that apply to your business. You can choose more than one, and change them later in your Merchant Center if you need to.

On your website

Customers see your product listing on Google and go to your website to buy.

On Google

Customers see your product listing on Google and buy without leaving Google. They can still check out on your website even if checkout on Google is available for your product listings.

At your local store

Customers see your product listing on Google and visit your local store to buy.

3. Choose your third-party platforms

Tell about the tools you work with.

You might work with a third-party platform to show, promote, or sell your products across Google. Linking your account will associate your Merchant Center with an account you manage on a third-party platform. This allows us to provide better services to you and your linked platform. Remember, you can add more tools and integrations at any time.

4. Choose your email preferences

Tell how to reach you.

Opt in to receive emails about updates, with tips and best practices, or invitations to test new features. You can opt out of receiving the emails at any time.

Once you’ve read and accepted the Terms of Service, your Merchant Center will be ready for the next step: Choosing your Merchant Center features.